About Us

tru.ID (https://tru.id) is an API platform for mobile Authentication-as-a-Service.

Using the cryptographic security of the SIM card, tru.ID unlocks a whole new way of doing business online using just a mobile phone number. App developers can use our APIs to innovate the mobile user experience, helping to increase revenues and reduce fake accounts and fraud.

tru.ID is available in 15 markets (including UK, Germany, Spain, France, Netherlands, Canada, USA, India and Indonesia) and covers over 3 billion mobile users.

tru.ID was co-founded by Paul McGuire and Eric Nadalin, both serial entrepreneurs with deep mobile expertise. Paul previously co-founded mBlox (acquired by Sinch) followed by Boku (AIM:BOKU) and Eric was co-founder of iPin (acquired by Valista) and Nexmo (acquired by Vonage).

Find out more at tru.ID, on Twitter or LinkedIn.


Press releases

New SIM swap check from tru.ID, the mobile authentication platform,...

Active SIMCheck from tru.ID cuts the risk of SIM swap fraud with real-time SIM change detection before an SMS is sent. Built to work alongside... read more

08.06.2021 • By tru.ID

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